Client: 


University of Paris 1 Panthéon Sorbonne and CNRS


  

Project:


 Actech


AEMBT

International workshop

 


Role:

 

logo and graphic designer,

brand image, stationery design,

brand creative consulting.

 


Credits:


The Workshop AEMBT

is organized by:


Piero Gilento

MSCA Fellow, Paris 1 - Panthéon Sorbonne, France


ORGANISING COMMITEE


François Villeneuve, Paris 1 - Panthéon Sorbonne, France


Pierre - Marie Blanc

CNRS, France


Maria de los Angeles Utrero Agudo, CSIC, Spain


Piero Gilento

MSCA Fellow, Paris 1 - Panthéon Sorbonne, France


INTERNATIONAL SCIENTIFIC COMMITTEE


Monther Jamhawi, Department of Antiquities of Jordan, Jordan


Hélène Dessales, École Normale Supérieur, Paris, France


Roberto Parenti, University of Siena, Italy


François Villeneuve, University of Paris 1, Panthéon – Sorbonne, France Hani Hayajneh,

University of Yarmouk, Jordan


Dominique Pieri, IFPO - Paris 1 - Panthéon Sorbonne, France


Eduardo Manzano Moreno, CSIC, Spain  Secretary

 

Chadi Hatoum, Senefer Mokhtari, Hussein T. Madina


English translation for the Introduction and the abstracts on

pages 11 and 20: Alberto Prieto


Arabic translation: Chadi Hatoum


Graphic design: Stefano Divizia


Cover image: St. George Church, Sama As - Sarhan (Mafraq Governorate)


Images on pages

4, 5, 10, 11, 28, 29:
Howard Crosby Butler Archive,


Department of Art and Archaeology, Princeton University


Image on page 2, 3

and image in the back cover:

Piero Gilento



About:


ACTECH is an archaeological research project developed at the University of Paris 1 – Panthéon Sorbonne and founded by the European Commission. The project focused on the study of ancient architecture and building processes in the Near East and on the diffusion and trasmission of specific building techniques from the East to West of the Mediterranean. One of the main architectural elements studied was the arch, which also became the ACTECH logo with a refined geometric combination of a rounded arch and a pointed arch: two types and two forms that represent also two completely different cultural and artistic worlds.

The logo concept has also been developed on T-shirts used by the archaeologists during their field-work in Jordan.

In addition to the logo, the graphic idea has been developed to publicize and disseminate the results of the international workshop that closed the project. The poster and the flyers has been conceived, as well as a 56-page booklet containing the program and the abstracts of the contributions in English and Arabic. It was a great challenge to create a bilingual booklet but it gave great results.

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