Client:

 

Aenema Lab

 

 

Project:

 

AENEMA

 

 

Role:

 

Photographer,

fashion shooting for

Spring | Summer 2016 Collection,

photography, post-production,

photo-editing, graphic design for the photo book.



Credits:


Photography Layout Graphics:

Stefano Divizia


Graphic design on clothes, logo & Web Development:

Federico Baldassarre


Make Up:

Eleonora Sardella


Hair:

Too Much Studio


Models:

Paola Giandomenico

Stefano Manieri

 


About:


The new AENEMA brand is a contemporary menswear brand that blends street wear, classic and avant-garde, entirely handmade in Italy, unisex collections, vintage inspirations, geometries and streetstyle fused over time and out of normal garments. It was born in 2014 from the creativity of a young self-taught Italian designer who, from L'Aquila, proposes a new and multi-faceted reinterpretation of the classic Italian fashion, mixing the peninsula musts with innovative streetwear-style details, without ever forgetting the relaxed spirit and concreteness of the minimalism, with essential graphics and inspired by linear forms, the result of this sartorial research is a list of garments with a thousand facets: from elegance never plastered to streetwear that is never banal. Aenema clothing items are enemies of the ordinary and of the brand itself is the enemy of the conventions and commercial dynamics of large retailers. The term "Aenema", in fact, derives from the word "enemy", in English: "enemy", and expresses the strength of redemption fielded by the designer who created the brand. The collections are composed of unique items for the style and message transmitted, which allow you to create perfect clothes for street style, but also for any other occasion. The garments, in particular, in line with the minimal concept that distinguishes the brand, are inspired by the interaction between shapes and colors, translating four different moods in fabric: streetwear, high fashion, but also sportwear and avant-garde. Aenema is a registered trademark. Any reproduction, even partial, is strictly prohibited, both for the models and for the brands, in any shape and color.

In the images you can see a preview of my photo shoot, post-production and editorial layout for the fashion book and Aenema social networks - Spring / Summer 2016 Collection - AENEMA SS-16

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