STEFANO DIVIZIA
Visual Design
Client:
R. Gallucci
Project:
ARAMIS CAFÉ
Role:
Graphic designer for logo,
corporate image, brand identity,
advertising campaign,
brand creative consulting.
About:
Aramis Cafè is a new commercial space located in the city of L'Aquila, just outside the city walls. It offers modern, elegant and welcoming environments, to guarantee comfort and an excellent choice of quality products. Cafeteria, lunch, aperitif, a good meeting point for university students with wi-fi access and much more. As can be seen through the images, the concept logo that I was asked to design had to be connected with the novel of the three musketeers, from which the commercial activity takes its name: Aramis Cafè. The type of graphic design used is flat, monochromatic, combining sobriety and cleanliness of the graphic line easily applicable to merchandising and staff uniforms; in a stylized way it explicitly represents the mustache of the fantastic musketeer Aramis. A good logotype and a great brand image, combined with the quality of the service customer oriented can optimize the attractiveness of the company.
