STEFANO DIVIZIA
Visual Design
Client:
Comune dell'Aquila
Project:
FESTIVAL
DELLA
MONTAGNA
Role:
Co-founder member of the event,
business developer, creative director,
graphic designer for logo,
corporate image, brand identity,
promotion, adv, advertising campaign, merchandising,
brand creative consulting,
supervisor, brand management.
Partnership:
Parco Nazionale Gran Sasso Laga
Usi Civici Assergi
About:
The Mountain goes to the City! Important event of national importance structured in three days of sports, excursions and parties dedicated to mountain lovers, to the socio-cultural and economic promotion of Abruzzo and central Italy. Consisting of a village area where you can watch sporting events, debates and meetings with international guests, technical equipment tests, sports activities such as mountain biking, e-bikes, climbing, slackline, skateboarding, large airbags and freestyle, skiing, snowboarding and much more, from tastings of typical products to mountain filmography and publishing, live music and DJ sets. At the same time, there are several initiatives that will be organized at high altitude, such as snowkiting, skiing, snowboarding on the slopes, freeriding, skialp and various types of excursions.
I am one of the founding members, a business developer and promoters of the L'Aquila Mountain Festival project, founded in 2013 by a group of young people, and embraced by the Municipality of L'Aquila and other regional political institutions, with the desire to develop and promote the mountain economy in the city devastated by the strong earthquake of 2009. From the beginning, my role within the organization is that of creative director, business developer, graphic designer for logo, corporate identity and brand identity; I deal with promotion, advertising, creation of advertising campaigns and merchandising, managing a professional creative consultancy that ranges from supervision during the construction of the event to the creation of a corporate identity through the recognition of the brand, positioning and brand management.
