STEFANO DIVIZIA
Visual Design
Client:
Gioielleria Ranieri
Project:
RANIERI
1913
Role:
Brand image restyling,
brand creative consulting,
logo design, corporate image.
Credits:
Photo:
About:
Gioielleria Ranieri was founded in 1913 as a goldsmith workshop by Giovanni Ranieri, goldsmith and engraver. Over time, the Jewelery has strengthened its commercial activity, combining in its choices the continuity of tradition and the originality of the products offered. In fact, since the end of the 1960s, it boasts of being an Authorized Rolex Dealer, the first in Abruzzo and one of the first in central Italy and an Authorized Rolex Service.
Very attentive to quality, without ever falling into widespread commercial fashions, the Ranieri family has always offered its customers original and high-end items offering the utmost professionalism and assistance. Numerous prestigious brands are present: Rolex, Montblanc, Damiani, Giorgio Visconti, Tag Heuer, Omega, Tatiana Fabergè, WDG, Zydo. In 2013, the Gioielleria Ranieri was awarded by the L’Aquila Chamber of Commerce with the award "Loyalty to work and Economic Progress".
Having moved temporarily due to the serious sismic event, it has finally returned to the historic center of the capital inaugurating its new and elegant headquarters.
In this phase of rebirth and relaunch of the business, I was called to restyle the brand, the logo and the corporate image. The goal was to make a stylistic refresh through the adoption of a current design while maintaining a strong link with tradition with particular care. The concept proposed for the logotype translates into the gold letter "R", the initial of the surname of the Ranieri family, who wears a "diamond" as if it were a precious ring. The type of flat design used, in addition to elegance, guarantees perfect readability to the logotype.
Keywords:
elegance
tradition
luxury shopclassic
priceless value
high standard
instagram.com/gioielleriaranieri
