STEFANO DIVIZIA

Client:

Abruzzo Hip Hop Festival

Project:

HHF

Role:

Brand Manager,

brand design,

logo design, corporate image,

founder, developer.

About:

HHF or Abruzzo Hip Hop Festival is one of the most important hip hop events of national importance but with guests, professionals, teachers and competition judges from all over the world. The goal is to offer opportunities on several levels to all enthusiasts and guarantee them stylistic comparison and cultural exchange. The HHF is an initiative that intends to involve young people who belong to the "street culture" in a "world wide" way.

In its past editions, the event has seen the participation of young people from many Italian regions including Sicily, Campania, Puglia, Lazio, Umbria, Tuscany, Marche, Emilia Romagna, Lombardy, Piedmont, Veneto and Friuli, estimating around 2000 participants.

I was involved in the organization of the event during the various editions, in particular with the task of building the brand identity through the creation of the logotype, corporate image, merchandising, adv and communication design.

Keywords:

community,

street culture,

hip hop,

worldwide,

competition

style

www.hhfabruzzo.com