STEFANO DIVIZIA
Visual Design
Client:
Performing Art Center S.S.D.
Project:
PAQ
Performing
Art Center
L'Aquila
Role:
Graphic designer for logo,
corporate image, brand identity, launch and advertising campaign, promotion, merchandising,
brand creative consulting.
About:
The PAQ CENTER is a Dance school project by the dancers and teachers Alice Cimoroni and Eleonora Pacini; it is a place where art, as a means of qualitatively and professionally growing psycho-physical well-being, moves and transforms and is understood as the only means for a true and genuine communication between human beings. The PAQ CENTER is a brand new space, 520 m2 entirely dedicated to artistic performances, followed by professionals who have reached the highest levels in the sector, but above all who have made it a reason for living. "An experience without boundaries to grow, discover their abilities and seize new opportunities in the world of dance, entertainment, art". my professional work, required since the start-up and design phase of the "Performing art Center L'Aquila" project also known as "PAQ CENTER", is related to the construction of the visual identity of the new brand made in L'Aquila. From the Naming to the acronym up to the choice of the pay off that, in union with "Didimà communication agency" for the press office, and of the photo shoot edited by the videomakers "Borderline Knowledge" - Rome, was a fundamental part of the launch campaign advertising for the opening of the PAQ CENTER in 2018.
In the images you can see some graphic works realized for the brand image such as folding brochures, flyers, customized tshirts and backpacks, advertising posters, banners and billboards created for the advertising campaign composed, in addition to paper and printed elements, also through social networks and new media.
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