STEFANO DIVIZIA
Visual Design
Client:
Des X
Project:
REACTO FEST
Role:
Brand image,
brand creative consulting,
logo design, corporate image.
merchandising, tee-concept,
graffiti artist
Partnership:
About:
Reacto is an independent street art festival with nationally renowned artists, born in 2016 in L'Aquila by the artist Des X. I was hired, as well as a graffiti artist, to build the brand identity of the festival starting from the design of the logo, merchandising through the concept artwork of the 2021 iron-edition t-shirt, coordinated image and advertising. The idea of the logo is to create something that is outside the rational schemes to which the logo design is subject, something that aims more to express the raw, rude component of street art and the street context in which it develops. The result is something fresh, with a strong impact and instinctive that immediately satisfied the customer and the fans of the festival and of the street culture.
Keywords:
street art
creatives
urban art
graffiti art
spraycan art
hip hop
skateboarding
wallpainting
re-act
