Graphic designer for logo,
corporate image, brand identity,
brand creative consulting,
New Associated Medical Office which, through sector professionals, offers the customer a wide overview of specialized services in the surgical field. More specifically, the areas of specialization in which Studio Saviano ANtonini operates are:
SURGICAL DOCTOR SPECIALIST IN OPHTHALMOLOGY
IN DERMATOLOGY AND VENEREOLOGY
The work required was mainly to develop concepts for the creation of the logo of the new Medical Office: S.A. Studio. I was then asked to take care of the corporate image that visually represented the values of the project, such as reliability, professionalism and clinical cleanliness. The brand is linked by analogy to the two professionals inside the project and for this reason the selected graphic idea encloses in the pictogram the two key elements that the studio's specializations deal with: the eye and the body.
These analog elements are visually represented in an explicit and organic way.
Two concentric circles representing the eye and inside it a silhouette of the face which, through a game of subtraction, appears reflected in the eye-logo itself. The result is a concept with a very rational flat design that confirms its elegance through the chosen colors.